The Impact of Social Media Big Data on Organizations

Social media is now an important form of online communication. Users can share their opinions, opinions and attitudes through Internet media platforms such as WeChat, QQ, Twitter, Facebook, Sina Weibo, etc., thus forming a huge political, economic, cultural, military and other fields of influence. Through social media-sponsored demonstrations, the color revolution and political struggle are becoming social activities that are hard to find on the Internet, creating potential social and government management risks that require specific technical means to monitor and manage social media platforms. The information on social networks is generated quickly and the amount of data is huge. At the same time, the scope of content dissemination has broken through the limitations of traditional media. The existing online public opinion monitoring system has been unable to meet the requirements of massive data collection, storage and analysis. In addition to government legislation and mobilization of public reporting, we also recommend the use of big data and artificial intelligence to promote scientific social governance.

Social media, big data,government, organizational influence, control methods

Yi Zhang, Lijun Chen, Xiaoru Chen, The Impact of Social Media Big Data on Organizations. 2019 International Computer Science and Applications Conference (ICSAC 2019). 2019: 85-90.